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Printed Publications

Positioning the Brand Mark

All printed material and publications must carry the Dublin City Brand Mark at the standard size shown B. It is advised that all printed material promoting Dublin City Council and its services should be a standard A or DL format for consistency in appearance.

When positioning the Brand Mark on standard A or DL format documents, it should always appear in the top right corner as shown or bottom right if there are design constraints which deems the top right positioning impractical A. The size of the Brand Mark must remain constant up to A3 and the logo acetate should be used as a guide for checking and positioning of the Brand Mark C and D. For sizes above A3, the Brand Mark should increase in scale and proportion.

A.

Positioning the mark, figure A

B.

Positioning the mark, figure B

C.

Positioning the mark, figure C

D.

Positioning the mark, figure D

 

Publications Template

New House Style

A new visual style has been designed to carry across on all Dublin City Council printed pieces of communication. This house style brings together a combination of elements such as imagery both graphic and photographic, type, colour and a concise template which, when used collectively will bring a very cohesive and fresh style to all of Dublin City Council printed communication pieces.

This new visual style and template (front and back cover) has been designed in this way for the following reasons and must be adhered to for all of Dublin City Council's printed material:

  • To create a standard look and feel to all Dublin City Council publications.
  • To allow greater flexibility when it comes to the design of the front cover of publications.
  • To set out clear guidelines for the positioning of the Brand Mark.
  • To enforce the Council corporate brand elements such as use of colour and type.
  • To standardise the use of photography.
  • To introduce a standard information template on the back of all Council publications (web address, Brand Mark and published by details).
  • To standardise the look and feel of all sub brands publications within the Council.

Download Cover Template (Indesign CS 3 File)

Template In Use

The following shows a selection of printed publications using the new house style template (front and back cover) which gives an impression of the type of visual solutions which can be achieved.

Cover Template In Use

Other City Council Logos

The following are examples of other sub brands within Dublin City Council:

  • Ballymun Regeneration Limited
  • City Hall
  • Dublin City Gallery - The Hugh Lane
  • Dublin Fire Brigade
  • Dublin City Development Board
  • The Mansion House

In most cases these sub brands have their own design requirements and house styles, therefore they do not have to comply with the full Dublin City Council brand guidelines. It must however, be acknowledged that they are part of the Council and as such must carry the same information template on the back of their publications as all other Dublin City Council print material figure A.

Publications - Other City Council Logos, Figure A

Quick Brand Checklist for Printed Publications

The following is a checklist which must be followed when designing or checking a printed piece of communication for Dublin City Council.

  • The Brand Mark must always appear in the top right corner as per the template. Only if the top right isn't appropriate for a specific design solution can the Brand Mark be positioned in the bottom right corner. Size, position and colour should be considered according to the correct guidelines (Correct Application).
  • Colours used must be consistent with the City Council's colour palette (see The Colour Palette).
  • As a general rule, printed material must be in Irish and English (see Use of Irish Language).
  • The design template for printed publications must be adhered to for consistency.
  • The Dublin City Council web address www.dublincity.ie must appear on the back cover of all publications.
  • All printed publications for Dublin City Council should be of a standard A or DL size.
  • Type should always be set in the standard typeface, Helvetica and should be structured in a tiered fashion.
  • Headings should never go beyond the Type Area.
  • If a photographic image is being used it is recommended that a single image is used as per visual examples shown above.

Branded Stationery

To ensure consistency in all our communications, branded stationery templates have been designed for Dublin City Council. The template covers the standard letterhead, envelopes, compliment slips and business cards. Base stock of the branded stationery can be ordered using the online purchasing system. All stationery should be ordered through the nominated person in your own department/area.

All employees should have a Word template of their address and department details (available on the shared drive). These details should be overprinted onto the corporate Dublin City Council letterheads in grey, Arial 9pt on 12pt leading, ranged right with the Dublin City Council type. Block and floor numbers must not be used in the template and no other logos may appear on any stationery. As a guide all correspondence should be typed in Arial 10pt on 12pt leading.

Examples of Branded Stationery

Examples of Branded Stationery

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