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Brand Mark and Variations

Standard Brand Mark

This is the standard Brand Mark for Dublin City Council. It will be used in 90% of all communication material. The following are colour variations of this mark

 

A Two Colour Mark

This colour version is the standard colour mark for Dublin City Council. It should be the version of choice for all marketing and communication material, when printing in full colour.

 

B One Colour Mark

To be used when printing in one spot colour only. This version of the Brand Mark must never be used when printing in full colour.

 

C One Colour Mark Reversed (white)

To be used only when there is legibility or visibility concerns over the use of the standard Brand Mark on a dark coloured background.

 

Full Legal Title

This is the full legal Brand Mark for Dublin City Council. It will be used where the full name is required for legal reasons, eg corporate stationery, contracts, maps, official report/plans, tenders, etc. The following are colour variations of this mark. The same rules of distinction apply.

 

A Two Colour, Full Legal Mark

 

B One Colour, Full Legal Mark

 

C One Colour Reversed (white), Full Legal Mark

 

Variations for Exceptional Circumstances

Wide Version of Brand Mark

This wide version of the standard Brand Mark must only be used in circumstances where there are size restrictions concerning the use of the Standard Brand Mark and this version would be deemed more appropriate. Both the standard Brand Mark and the Full Legal Mark are provided in wide formats. The following are colour variations of this mark. The same rules of distinction apply.

 

A Two Colour, Brand and Full Legal Mark

 

B One Colour, Brand and Full Legal Mark

 

C One Colour Reversed, Brand and Full Legal Mark

 

Three Castles Icon

Occasionally the three castles icon may be seen isolated from the logotype but this icon may only be used with the prior agreement of the Communications Section within the Corporate Services Department. The following are colour variations of this icon. The same rules of distinction apply.

 

A Two Colour, Three Castles Icon

 

B One Colour, Three Castles Icon

 

C One Colour Reversed, Three Castles Icon

 

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