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Correct Application

The following are examples of which Brand Mark is appropriate for use on which background to ensure full legibility and clarity. The general rules are:

 

A Two Colour Mark

For use on all light toned or white backgrounds/imagery.

 

B One Colour Mark

For use in one colour spot print processes on light toned or white backgrounds/imagery.

 

C One Colour Reversed (White)

For use on black or dark toned backgrounds/imagery.

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