We recently worked with the Irish Red Cross to refresh their brand identity. Inconsistencies with how they visually communicated their message across different channels was becoming a key issue.
Creative Inc recently worked with the Irish Red Cross to refresh their brand identity. Inconsistencies with how they visually communicated their message across different channels including print and digital was becoming a key issue. This was mainly due to the existence of many different variations of the brand mark, causing confusion and a lack of brand cohesion. There were also discrepancies with the International Red Cross brand standards. A major reason for these inconsistencies was due to the fact that there were no clear brand guidelines.
The project involved developing a mark specifically for Ireland that could be applied consistently by members of the organisation, and a look and feel that strengthened the brand giving the Irish Red Cross more presence. The implementation involved designing printed and electronic material, uniforms, promotional materials i.e. posters and collection points and a website. It culminated in the creation of a brand guidelines programme which outlines the use of the Irish Red Cross brand identity.
The project also involved creating a distinct look and feel for the Red Cross Youth wing. This sub-brand needed to speak to a younger audience giving them a sense of ownership, while remaining consistent with the identity of the Irish Red Cross master brand. This was achieved by creating an illustrative style and tone of voice that was appropriate for the Red Cross Youth. Using illustration meant that this identity could be kept fresh and relevant by changing the style in keeping with the ever changing youth culture.