A new identity & collateral for IFG plc, who offer pensions, investments & advisory services.
IFG Group plc is a highly diversified financial services company specializing in the provision of financial advisory and administrative services across Ireland, the UK and Europe. The company has a market capitalisation of €60 million, €53 billion in assets under administration and is listed on the Irish and London Stock Exchanges.
Following a number of acquisitions including a company in the pension area called Pensco, Creative Inc was engaged by IFG plc to integrate the new companies into the group and to rebrand IFG plc.
The rebrand was required to create a more aligned brand structure (as different parts of the business carried different brand names) and to aid the group with regards to its increased focus on the pension market.
Having agreed the new brand structure with the key stakeholders in IFG plc, Creative Inc started the visualization of the brand identity by exploring alternate options. The solution we arrived at was a derivative of the existing brand mark which brought about a fresh new message to the market but also maintained the equity that had been built up in the business to date. The brand platform we developed, “Thinking, Years Ahead” set the tone for the rest of messaging and best reflected the values and ethos within the group.
The project involved the design and roll-out of all IFG’s main marketing collateral for its Pensions, Investments & Advisory Services, from corporate stationary to brochures to all other forms of communication material.