Creative Inc renamed, branded and launched Havok at the World Gaming Conference in San Jose in March 2000.
Havok is one of the worlds leading gaming software companies. Formerly known as Telekinesis Research Ltd, Creative Inc was asked to rename, rebrand and launch Havok at the World Gaming Conference in San Jose in March 2000. Creative works included a new identity, advertising campaigns, stand, printed material, merchandising etc.
Subsequent strategic work has included exploring possible branding devices, straplines, adjusting the master brand for different markets e.g. Healthcare and Education, possibilities of ingredient and co-branding, and the brand in different geographic markets e.g. Japan, USA and Europe. Havok was sold to Intel for €110M in 2007 and won an EMMY in 2008.