Rebrand of Irish soft drink range.
Creative Inc was engaged by United Beverages (owned by Diageo) to rebrand Finches. A range of well known Irish soft drinks, Finches has been a part of the Irish landscape for decades. However, in recent years, the brand had lost its direction, with no real strong discernable brand mark, a poor visual identity and packaging / product messaging which ran contrary to Finches product attributes (natural ingredients, better taste, Irish) and target audience likes (female 20-35 yrs).
The project involved research, design of a new brand identity, design of packaging, copy and other brand elements. Within a year sales had increased by approx 25% and one of the primary objectives of the project (a trade sale of Finches) was achieved.