Identity, packaging and advertising for one of Dublin’s best known brands.
One of the oldest and best known Dublin landmarks, Clerys was an iconic brand that needed modernisation. Critical to the success of the project was the need to retain all of the positive, historical equity associated with the brand while at the same time making it more relevant to the modern day market place. The project involved stakeholder research, design of a new identity programme, design of all packaging, in-store display and signage.
Creative Inc also developed a TV commercial as part of the brand launch which is still used in seasonal campaigns.