IMJ speaks to Niall Corcoran of Creative Inc on the components of a good brand story

Posted on June 01 2010

What are the necessary components of a good brand story?

“Alfred Hitchcock once said that a good story was “life, with the dull parts taken out”. An effective brand story is one that, much like a real story, uses similar ingredients to connect with an audience and allows you to communicate with them. In any great tale, these include the central character(s), the setting, dialogue, theme, style and plot. It should imbue the aesthetics but also the ethos of a company or product in a way that allows customers to identify it as something that represents who they are and what they are looking for.

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Creative Inc have two projects published in Vivid

Posted on May 26 2010

Vivid: The Allure of Color in Design, published by Gingko Press. The book features two Creative Inc projects; Saba to go (Identity / Packaging / Advertising / Web) and IBAT (Identity / Publication / Signage).

Creative Inc receive Federal Republic of Germany Design Award nomination

Posted on May 26 2010

Creative Inc have been nominated for a Federal Republic of Germany Design Award, which is the highest official recognition for design excellence in Germany, for The Lab book for Dublin City Council. The honor is awarded by the by the Federal Minister for Economics and Technology and is organised by the German Design Council (Rat für Formgebung). Participation in the award ceremony is conditional on being nominated either by one of the Ministries or Senators of the Federal States or by the Federal Ministry of Economics and Technology. Moreover, to be eligible, all entries must have already won a national or international award.

Creative Inc picks up two Bells in this years ICADs

Posted on April 16 2010

Creative Inc have won Silver and Bronze in this years ICAD ceremony. The Silver bell went to the 53N08W booklet commissioned by the IDA in the ‘Brochures’ category while the re-branding of Goldcore won Bronze. We’d like to thank both the IDA and Goldcore for their trust over the course of these projects, without it these projects couldn’t have evolved and grown in the way they did.

Creative Inc nominated for Three ICAD Awards, 2010

Posted on March 23 2010

Creative Inc has been nominated for three awards in this years ICAD Award Ceremony.
The following projects have been shortlisted:

Category: Identity / Branding
Project: GoldCore

Category: Print Design
Project: The Lab Book

Category: Brochures
Project: 53N08W