Creative Inc speak to Business & Leadership
Posted on February 18 2013
Creative Inc spoke with Business & Leadership on the do’s and don’ts of brand names.
Posted on February 18 2013
Creative Inc spoke with Business & Leadership on the do’s and don’ts of brand names.
Posted on February 06 2013
Niall Corcoran of Creative Inc speaks to Dublin City FM’s Alex Gibson on design, branding and the creation of the new public service brand, Intreo.
Posted on November 21 2012
Fitzsimons, a fishmongers in Crumlin gets the Creative Inc brand treatment.
Posted on November 21 2012
How to win at the name game
Deciding what to call your venture could make or break its future,
writes Sandra O’Connell
Niall Corcoran of Creative Inc, a brand specialist, advises that you ask whether the name creates the “right tone for the brand.”
Business founders are often keen to include a description of the product or service in the name. Corcoran cautions that “this can lead to problems down the line if you begin to diversify into new areas”.
Something abstract gives you more flexibility. Corcoran recently worked on the creation of a brand identity, including a name, for the makers of fresh food stock who had won investment on Dragons’ Den, the television series.
His advice was to go with something abstract but with a foodie resonance, in this case
Pure Brazen.
Posted on October 22 2012
“Niall Corcoran of Creative Inc, a branding specialist, advises that you ask whether the name creates the ‘right tone for the brand’.
Business founders are often keen to include a description of the product or service in the name. Corcoran cautions that ‘this can lead to problems down the line if you begin to diversify into new areas’.